Andy Smith Facebook Ad Campaign
The Story
Andy Smith and his wife Anna are local small business owners in Rochester, MN. Over time, Andy got to know the community and the issues that impact them the most. This inspired him to run for the Minnesota House of Representatives in 2022.
My job was to design effective Facebook ad graphics to spread awareness about Andy Smith’s run for House and clarify his stance on important issues. I worked with a small team, including a marketer to lead ad creation and two subject matter experts to manage the overall project and act as a liaison with the candidate.
Project Type: Graphic design, Facebook Ads
Ad Design
Results
Andy Smith won his seat in the Minnesota House of Representatives. The Facebook ads I created got over 500,000 impressions and a reach of over 64,000 people.
